GoCarma provides a smartphone‑based road pricing platform that lets agencies collect tolls without installing physical infrastructure. By using the GoCarma app, drivers can pay at a cost‑to‑collect of under $0.18 per transaction, eliminating toll tags, OBUs, and associated maintenance costs while ensuring universal interoperability. The solution is already deployed on managed lanes in Baton Rouge, where it helps optimize traffic flow and maximize agency revenue.
Funding
Funding not disclosed
Founders
Product
Problem
Road pricing systems traditionally require expensive physical infrastructure such as toll tags, on‑board units, and dedicated sensors, leading to high installation and maintenance costs and limiting deployment flexibility for agencies.
Solution
GoCarma offers a smartphone‑based road pricing platform that automatically verifies vehicle travel using the driver’s mobile device, eliminating the need for any roadside hardware. The system records trips, applies toll or managed‑lane rules, and processes payments with a cost‑to‑collect of under $0.18 per transaction. Agencies can integrate the solution via APIs and receive real‑time verification, reporting, and compliance tools without additional infrastructure. Deployments such as the 16‑mile I‑12 Managed Lanes in Baton Rouge and HOV verification in Dallas‑Fort Worth demonstrate the ability to improve traffic flow, reduce violations, and increase revenue while keeping operational costs near zero.
Target Audience
Primary customers are transportation agencies, toll authorities, and managed‑lane operators seeking low‑cost, infrastructure‑free road pricing and compliance solutions.
Features
- Smartphone app that captures GPS‑based travel data for automatic toll and managed‑lane verification
- Near‑zero infrastructure requirement, removing the need for toll tags, OBUs, or roadside sensors
- Cost‑to‑collect under $0.18 per transaction, with a $0.00 fee for scaling usage
- API integration for seamless connection to agency back‑office systems and dashboards
- Real‑time violation detection and reduction (e.g., HOV violations dropped from >30% to <2%)
- Population‑based SaaS pricing models for VMT banking and mobility wallets