Brightside offers Financial Care, a personalized support system that combines behavioral science and technology to address the financial illness affecting employees. By providing tailored assistance from human Financial Assistants, the platform helps employees manage financial stress, resulting in measurable benefits such as reduced turnover and increased savings.
Funding
$76.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many employees experience financial stress due to day-to-day financial pressures and urgent needs, leading to decreased productivity, increased healthcare costs, and higher turnover rates for employers. Traditional financial wellness programs often fail to address the complex and individualized challenges that financially burdened employees face.
Solution
Brightside offers Financial Care, a personalized support system that combines technology and human assistance to address the root causes of employee financial stress. The platform provides tailored guidance from dedicated Financial Assistants who offer non-judgmental support and help employees navigate a wide range of financial challenges, including debt management, emergency expenses, credit improvement, and savings strategies. By providing access to resources, tools, and personalized advice, Brightside empowers employees to improve their financial well-being, leading to measurable benefits for both employees and employers.
Target Audience
Brightside's primary customers are employers looking to improve employee financial well-being, reduce turnover, and lower healthcare costs, as well as employees seeking personalized support and resources to manage their financial lives.
Features
- Personalized support from human Financial Assistants who provide guidance and support.
- Access to resources for managing urgent financial situations, including eviction prevention and access to necessities.
- Tools for emergency money access, including cash and loan options, even for individuals with low credit scores.
- Debt and credit management resources to help employees pay off debt faster, save on interest, and improve their credit scores.
- Savings and spending tools to find deals, avoid fees, reduce loan payments, and access savings and spending accounts.
- Support for navigating the financial impacts of major life events such as divorce, childbirth, or loss of income.