Goava utilizes Big Data and Machine Learning to identify and prioritize sales leads based on existing customer data, enhancing CRM systems with real-time company information. This approach enables businesses to focus their sales efforts on the most relevant prospects, improving efficiency and increasing conversion rates.
Funding
$7.2M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Sales teams often spend excessive time pursuing low-potential leads, lacking the insights needed to prioritize outreach effectively. CRM systems may contain outdated or incomplete company data, hindering sales efforts and leading to missed opportunities.
Solution
Goava provides a sales intelligence platform that leverages big data and machine learning to identify and prioritize high-potential leads based on a company's existing customer base. By analyzing customer data, Goava's AI-powered engine recommends relevant leads and enriches CRM systems with up-to-date company information sourced from Enento Group (UC, Allabolag, Proff, and Asiakastieto). This enables sales teams to focus on the most promising prospects, personalize their outreach, and improve conversion rates. Goava integrates directly with popular CRM and sales platforms, automating data updates and streamlining the sales process from lead discovery to close.
Target Audience
Goava is designed for B2B sales and marketing teams that want to improve lead generation, increase sales efficiency, and maintain accurate CRM data.
Features
- AI-powered lead recommendations based on analysis of existing customer profiles
- Automated enrichment of CRM data with up-to-date company information
- Lead prioritization using a scoring model to identify the most relevant prospects
- Contact information for decision-makers across the Nordic region
- Real-time customer insights through a curated news feed
- Seamless integration with leading CRM platforms, including Hubspot, Salesforce, Pipedrive, and Microsoft Dynamics
- Duplicate prevention to maintain data integrity