This digital health company provides a platform that integrates digital payment systems, promotional tools, and data analytics to enhance doctor-patient engagement. By improving marketing effectiveness, the platform aims to increase patient access to care and improve health outcomes in the healthcare industry.
Funding
$32.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Pharmaceutical companies in India face challenges in reaching extra-urban and rural markets due to fragmentation, unstructured environments, and high costs. Traditional methods of relying on sales representatives are expensive and lack the necessary reach and depth. This limits access to quality medication and healthcare for a significant portion of the population.
Solution
GoApptiv provides end-to-end business services and technology solutions that enable healthcare companies to improve their reach and optimize costs in diverse geographic market segments. Their "phygital" model combines digital tools with a physical field force to connect stakeholders across the value chain, improving access to quality medication, care, and support. GoApptiv's smart-shared platforms offer a digital infrastructure that allows pharmaceutical companies to expand their footprint with cost efficiency and speed to market by leveraging economies of scale. The platform includes solutions for channel partner engagement, digital payments, promotional campaigns, telemedicine, and data-driven decision-making.
Target Audience
GoApptiv primarily serves healthcare and pharmaceutical companies looking to expand their reach, optimize costs, and improve access to quality medication and healthcare in extra-urban and rural markets in India.
Features
- **ChannelPaisa:** A platform to engage channel partners/resellers, improving market access and availability of quality medicines, especially in rural areas.
- **ChannelPay:** An integrated digital payment and promotional platform with a reward program for retailers and digital marketing for distributors, facilitating seamless connectivity between manufacturers and distributors.
- **ConnectOD:** A unified, digitally-enabled business model connecting healthcare professionals to patients, pharma companies, and channel partners, providing an enhanced customer experience through telemedicine and other services.
- **MyDocData:** A data toolkit for pharmaceutical companies, enabling data-driven decisions through real-time visualization, segmented customer profiling, and effective marketing campaigns.
- **Phygital Field Force:** An on-the-ground field force and channel partners' network that ensures effective engagement and access in various markets.
- **Proprietary Tech Platforms & Data Analytics:** Utilizes complex analytics to identify clusters in both metro and unstructured rural markets (Tier 2-6) to engage stakeholders.