Goalsetter offers a digital financial education platform that delivers standards‑aligned, AI‑personalized curricula for K‑12 schools, colleges, financial advisors, and banks. The mobile‑first solution combines video lessons, interactive games, and quizzes with auto‑grading, reporting dashboards, and integration tools to help institutions meet literacy mandates and drive actionable financial habits.
Funding
$9.6M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.





7O+2Founders
Product
Problem
Students and adults often lack accessible, standards‑aligned financial literacy education, leading to low confidence in money management and missed opportunities for institutions to meet curriculum mandates or engage customers meaningfully.
Solution
Goalsetter provides a digital financial education platform that delivers engaging, standards‑aligned curricula across K‑12 schools, colleges, financial advisors, and banking institutions. The solution combines video lessons, interactive games, and quizzes with AI‑driven personalization to guide learners from basic concepts to actionable financial habits. Content is delivered via a mobile‑first learning management system that integrates with existing LMSs (e.g., Brightspace) and supports single sign‑on, bulk rostering, and LTI connections for seamless deployment. Educators receive auto‑grading, robust reporting dashboards, and ready‑made lesson guides, while advisors and banks can embed the curriculum into client journeys to drive product adoption and deepen relationships. The platform tracks progress, awards incentives, and provides real‑time analytics to measure mastery and inform next‑step interventions.
Target Audience
Primary customers are K‑12 school districts, colleges/universities, financial advisory firms, and banks or credit unions seeking to meet financial literacy mandates and enhance client engagement.
Features
- Standards‑aligned curriculum covering saving, budgeting, credit, investing, risk, and entrepreneurship, built on CEE and Jumpstart benchmarks
- Mobile‑first, game‑based lessons with short videos, quizzes, and interactive challenges for self‑paced learning
- AI‑driven personalization that adapts content difficulty and recommends next steps based on learner performance
- Auto‑grading, bulk rostering, SSO/LTI integration, and a teacher dashboard for lesson planning, progress tracking, and reporting
- Incentive mechanisms (e.g., tuition prize contests) that motivate completion and reinforce behavior change
- API and data export capabilities for institutions to link learning outcomes with product offerings or compliance reporting
- Multi‑audience versions (Goalsetter Classroom for schools, MoneyLingo™ for colleges, and advisor/bank plans) with configurable branding and licensing models