Goals101 utilizes Transaction Behavioural Intelligence (TBI) powered by Artificial Intelligence (AI) and Machine Learning (ML) to analyze over 4 billion data points daily, enabling banks to enhance customer engagement and retention. The Alpha Platform provides a modular solution that addresses lead generation, inactivity, and attrition, resulting in an average increase of over 400% in response rates for partner banks.
Funding
Funding not disclosed
Founders
Product
Problem
Banks often struggle to personalize customer engagement and effectively address issues such as lead generation, customer inactivity, and attrition, leading to missed opportunities for revenue growth and reduced customer lifetime value. Traditional marketing approaches lack the real-time insights needed to deliver relevant and timely communications.
Solution
Goals101 offers the Alpha Platform, a Transaction Behavioural Intelligence (TBI) platform that leverages AI and machine learning to analyze customer transaction data and provide banks with actionable insights. The platform enables banks to deliver personalized, automated, and contextual customer experiences across various touchpoints. By analyzing transaction behavior, demographics, and location data, the Alpha Platform identifies customer needs and preferences, allowing banks to proactively address issues such as inactivity and attrition with targeted interventions. This results in improved customer engagement, increased response rates, and enhanced customer retention.
Target Audience
The primary target audience includes banks and financial institutions seeking to improve customer engagement, increase response rates, and reduce customer attrition through personalized marketing and customer relationship management.
Features
- AI-powered transaction behavioral analysis using machine learning algorithms
- Modular solution addressing lead generation, inactivity, attrition, and wallet share
- Real-time customer segmentation and hyper-personalization capabilities
- Automated workflows for personalized customer communication
- 360-degree customer view, covering engagement, lifecycle-based interventions, and location awareness
- API for integration with existing banking systems
- Real-time analytics and reporting dashboard