Atolls runs a network of high‑traffic shopping portals such as HotUKDeals, Coupons.com and iGraal across 21 markets, aggregating offers, reviews and discounts from over 12,000 brands. Its AI‑driven recommendation engine personalizes deals for shoppers while a brand partnership API and publishing toolkit deliver performance‑based traffic, affiliate attribution and native‑ad monetization, all backed by cloud‑native analytics and GDPR‑compliant data handling.
Funding
$14.6M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Consumers face fragmented online shopping experiences, making it hard to discover reliable deals, compare products, and receive personalized purchase guidance across thousands of brands. At the same time, brands and publishers lack a unified, data‑driven channel to reach these shoppers efficiently.
Solution
Atolls operates a portfolio of high‑traffic digital shopping destinations that aggregate offers, reviews, and discounts from more than 12,000 global brands. By hosting sites such as HotUKDeals, Coupons.com, and iGraal in 21 markets, the platform guides millions of shoppers toward informed purchasing decisions. Its recommendation engine leverages real‑time pricing data and user behavior to surface the most relevant deals. Brands gain direct access to qualified traffic through performance‑based partnerships, while publishing partners monetize their editorial content via integrated affiliate links and native advertising. All interactions are tracked in a cloud‑native analytics suite that provides actionable insights on conversion, audience segmentation, and campaign ROI. The ecosystem is built on scalable infrastructure and complies with GDPR and other privacy standards, ensuring secure data handling for both consumers and partners.
Target Audience
Primary users are online shoppers seeking curated deals, while the platform’s revenue streams target brands/retailers looking to drive sales and publishing partners aiming to monetize editorial traffic.
Features
- Network of consumer portals (e.g., HotUKDeals, Coupons.com, iGraal) covering 21 countries and billions of purchase journeys annually
- Real‑time deal aggregation and AI‑enhanced product recommendation engine that personalizes offers based on browsing and purchase intent
- Brand partnership API delivering performance‑based traffic, affiliate attribution, and customizable promotional placements
- Publishing partner toolkit enabling native ad insertion, coupon embedding, and revenue sharing on editorial content
- Cloud‑based analytics dashboard with KPI tracking, audience segmentation, and conversion funnel reporting for brands and publishers
- GDPR‑compliant data collection, encryption at rest, and role‑based access controls to protect user privacy
- Multi‑language support and responsive design for seamless experience across desktop and mobile devices