Glaut
About Glaut
Glaut is an AI-driven market research platform that replaces traditional closed-ended surveys with personalized, voice-based interviews, enabling researchers to gather qualitative insights from thousands of respondents simultaneously. This approach enhances the depth of data collected, allowing teams to understand the motivations behind customer feedback while significantly reducing analysis time.
<problem> Traditional market research methods, such as closed-ended surveys, often lack the depth needed to understand the 'why' behind customer responses, failing to capture nuanced opinions and motivations. Analyzing qualitative data from traditional methods can also be time-consuming and resource-intensive. </problem> <solution> Glaut is an AI-powered market research platform that facilitates in-depth, AI-moderated interviews at scale, providing qualitative insights with the efficiency of quantitative surveys. The platform enables researchers to engage respondents in dynamic, open-ended conversations, adapting to their inputs for richer, more authentic feedback. By using AI to moderate interviews and analyze responses, Glaut helps research teams uncover key themes and actionable insights, significantly reducing analysis time and enhancing the depth of data collected. The platform combines the scalability of quantitative surveys with the depth of qualitative research, offering a unique approach to understanding customer perspectives. </solution> <features> - AI-moderated interviews that adapt to respondent inputs for deeper insights - Support for both open-ended and closed-ended questions - Natural language processing (NLP) for real-time coding and analysis of responses - Integration capabilities with existing quantitative survey platforms - Multilingual support for conducting interviews in over 50 languages - Customizable interview guides tailored to specific research objectives - Reporting dashboard for visualizing key themes and actionable insights - Options for respondents to answer by voice or text </features> <target_audience> Glaut primarily targets market research firms and in-house research teams seeking to enhance their understanding of customer motivations and gather qualitative insights at scale. </target_audience>
What does Glaut do?
Glaut is an AI-driven market research platform that replaces traditional closed-ended surveys with personalized, voice-based interviews, enabling researchers to gather qualitative insights from thousands of respondents simultaneously. This approach enhances the depth of data collected, allowing teams to understand the motivations behind customer feedback while significantly reducing analysis time.
Where is Glaut located?
Glaut is based in London, United Kingdom.
When was Glaut founded?
Glaut was founded in 2024.
Who founded Glaut?
Glaut was founded by Matteo Cera, Gianluca Cocco and Niccolo Valerio.
- Matteo Cera - CEO
- Gianluca Cocco - Founder
- Niccolo Valerio - Co-Founder
- Location
- London, United Kingdom
- Founded
- 2024
- Employees
- 10 employees