Glass is a platform that utilizes blockchain technology to facilitate direct connections between alcohol brands and consumers at events, enabling brands to track consumer behavior and reward purchases across multiple sales channels. By offering customizable loyalty programs and data-driven activations, Glass enhances brand engagement and drives sales while ensuring compliance with alcohol regulations.
Funding
$100K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Alcohol brands face challenges in directly engaging with consumers due to regulatory restrictions and the traditional three-tier distribution system. This makes it difficult to gather consumer data, track purchasing behavior across different channels, and build direct relationships that foster brand loyalty.
Solution
Glass provides a SaaS platform that enables alcohol brands to create direct, digital connections with consumers through gamified loyalty programs and data-driven activations. The platform allows brands to reward consumers for purchases made across online, offline, and event channels, capturing valuable omnichannel data. By integrating with various social media platforms, e-commerce sites, and point-of-sale systems, Glass facilitates personalized engagement and incentivizes consumer participation. The platform also incorporates age-gating and geography-based gating to ensure compliance with alcohol-specific regulations.
Target Audience
The primary target audience includes alcohol brands, food and beverage companies, and personal care brands that rely on distributors and retailers for the majority of their sales and seek to build direct digital connections with consumers.
Features
- Customizable loyalty programs with tiered rewards, referral incentives, and user-generated content campaigns
- Integration with Shopify, Instagram, TikTok, Facebook, X, Discord, Klayvio, and Twilio
- QR codes and NFC chips for in-person engagement at events, venues, and retail locations
- AI-powered receipt capture for tracking purchases across different sales channels
- Admin dashboard for analyzing user data and community-level insights
- Age-gating and geography-based gating to ensure regulatory compliance
- Options for loyalty programs to live within an existing site or app, or as a standalone micro-site