Glassview operates a video advertising marketplace connecting brands with over 2.7 billion global viewers monthly. Its proprietary neuro-powered technology provides advertisers with granular insights into audience engagement and emotional response, enabling precise targeting and optimized campaign performance.
Funding
Funding not disclosed
Founders
Product
Problem
Advertisers face challenges in efficiently reaching target online audiences and optimizing campaign performance due to a lack of granular insight into viewer engagement and emotional response. Traditional targeting methods often rely on broad demographic data, which can lead to wasted ad spend and reduced campaign effectiveness.
Solution
Glassview operates a video advertising marketplace that connects brands with over 2.7 billion unique viewers globally each month. The platform leverages proprietary neuro-powered technology to provide advertisers with deep insights into audience engagement and emotional response, enabling more precise campaign targeting. This data-driven approach allows brands to efficiently connect with their desired online audiences and enhance overall advertising performance. Glassview's technology aims to unlock subconscious consumer insights to refine ad creative and drive deeper engagement.
Target Audience
The primary customers are brands seeking to optimize their digital video advertising campaigns and publishers looking to access premium brand content.
Features
- Video advertising marketplace with global reach to over 2.7 billion unique viewers monthly.
- Proprietary neuro-powered technology for measuring audience engagement and emotional response.
- AI-powered Neuromarketing solution, GlassView Origin, for at-scale data analysis.
- Tools to fine-tune ad creative based on direct brain measurements of engagement, emotion, and memory.
- Access to premium brand content from top advertisers for publishers.
- Data analytics derived from over 910 billion tracked video views.