Gladys connects families with verified local caregivers and helpers to provide personalized in-home support for older adults, addressing the challenge of finding reliable care. By eliminating agency overheads, Gladys ensures competitive pricing while enhancing the quality of care through a community-driven model that fosters trust and respect.
Funding
$152.2K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.



Founders
Product
Problem
Families face challenges in finding reliable and trustworthy in-home support for older adults, often encountering high agency fees and difficulties in ensuring personalized care. The traditional agency model can be expensive and may not always prioritize the individual needs and preferences of the care recipient.
Solution
Gladys is a platform that directly connects families with verified local caregivers and helpers, providing personalized in-home support for older adults. By removing the overhead of traditional agencies, Gladys offers competitive pricing while fostering a community-driven model that emphasizes trust and respect. The platform enables families to find helpers for a range of tasks, including home assistance, companionship, and transportation. Gladys ensures that all caregivers and helpers are verified and DBS checked, providing families with confidence in the quality and safety of the support they receive. This direct connection aims to empower both families and caregivers, creating a more transparent and personalized care experience.
Target Audience
The primary target audience includes families seeking personalized in-home care and support for their aging loved ones, as well as individuals looking for flexible caregiving opportunities in their local community.
Features
- Curated list of local helpers and carers based on specific care needs and preferences.
- Direct communication channel for families to chat with helpers and establish a comfortable relationship.
- Verified and DBS-checked carers and helpers to ensure safety and trustworthiness.
- Platform for booking and managing care schedules and payments in one place.
- Access to a care hub with expert content and guidance on navigating the complexities of elder care.