The startup offers an API-driven platform that enables brands to convert customer discounts into charitable donations, allowing customers to choose their preferred charities. This approach fosters customer engagement based on shared values while requiring minimal technical implementation, ultimately enhancing brand loyalty and increasing order value.
Funding
$5.3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
EVFounders
Product
Problem
E-commerce businesses often rely on discounts to drive sales, which can erode profit margins and devalue products in the long run. Traditional discount strategies may not foster long-term customer loyalty or align with the growing consumer desire for brands to support social causes.
Solution
Givz provides a platform that enables e-commerce brands to convert customer discounts into charitable donations, allowing customers to choose from a list of vetted charities. This approach allows businesses to incentivize purchases without sacrificing revenue through traditional discounting, while simultaneously enhancing brand image and fostering customer loyalty through shared values. The platform integrates directly with e-commerce platforms like Shopify, automating the donation process and providing tools to track the impact of charitable giving on key metrics like average order value (AOV) and customer lifetime value (LTV). Givz also offers a "Donation Crowdsourcer" tool that allows brands and individuals to create donation pages and invite their followers to pledge donations to selected charities.
Target Audience
Givz primarily targets e-commerce businesses, including Shopify stores, looking to increase sales, improve customer loyalty, and enhance their brand image through charitable giving, as well as influencers and individuals seeking to crowdsource donations for causes they support.
Features
- Automated donation disbursement to over 175,000 registered 501(c)(3) charities via the PayPal Giving Fund
- Integration with Shopify and other e-commerce platforms for seamless implementation
- Customizable donation offers based on order value, spend thresholds, specific products, or coupon codes
- Real-time performance dashboards to track key metrics such as AOV, conversion rates, and revenue
- Monthly charity curation services to align brands with relevant causes
- Co-branded receipts and email notifications for enhanced customer engagement
- Donation Crowdsourcer tool for brands and individuals to create donation pages and invite their followers to pledge donations