ginkgo provides SMEs with a modern, ETF-based betriebliche altersvorsorge (bAV) solution that reduces administrative overhead and increases employee engagement. The platform offers commission-free financial products with lower costs and a digital interface for HR and employees to manage retirement savings transparently.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional betriebliche altersvorsorge (bAV) solutions for small and medium-sized enterprises (SMEs) are often characterized by high costs, lack of transparency, and a poor user experience for both HR departments and employees. This results in bAV not being perceived as a valuable compensation benefit and leads to significant administrative overhead for companies.
Solution
ginkgo offers a modern, ETF-based bAV solution designed for SMEs, aiming to increase retirement savings and reduce administrative burden. The platform provides commission-free financial products with lower ongoing costs, leveraging ETFs for potentially higher returns. A digital platform streamlines implementation and management for HR, while an intuitive mobile app ensures employees have continuous visibility into their bAV, making it a more tangible and appreciated benefit. This integrated approach simplifies the entire bAV lifecycle, from setup to ongoing management, for both employers and employees.
Target Audience
The primary target audience includes small and medium-sized enterprises (SMEs) seeking to implement or improve their betriebliche altersvorsorge programs, and their employees who benefit from enhanced retirement planning tools and transparency.
Features
- ETF-based investment strategy with low ongoing costs (typically under 0.9% effective annual cost for employees).
- Commission-free financial products, ensuring no upfront deductions from contract value.
- Digital platform for HR with automated processing of bAV events (new hires, contribution changes, absences) and integration capabilities with over 40 HRIS and payroll systems via API or ASCII interface.
- Employee-facing mobile application providing real-time transparency on contributions, performance, and costs, with features for flexible contribution adjustments and ETF selection.
- Automated support for utilizing government subsidies for low-income earners (§ 100 EStG).
- Comprehensive onboarding and launch support, including program design, technical setup, and employee communication materials.
- Expert support for HR teams and employees covering technical, administrative, and financial aspects of bAV.
- Digital consolidation of existing bAV contracts alongside new ginkgo contracts for unified management.
- Vesting visualization to promote employee retention through employer-funded bAV.