Gilley manufactures durable, wind-resistant umbrellas featuring a unique, integrated watertight case for convenient storage after use. This design prevents wet bags and seats while offering an extended handle option for ergonomic comfort. The product emphasizes longevity and sustainability through high-quality materials and a recycling scheme.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional umbrellas are prone to damage, easily lost, and create a mess when wet, leading to a high turnover and significant environmental waste. The inconvenience of handling a dripping umbrella often results in users opting for disposable alternatives, contributing to landfill waste.
Solution
Gilley offers a durable, compact umbrella engineered for modern urban life, featuring a watertight case for immediate, drip-free storage. The umbrella's design allows users to store it without dripping, protecting belongings and preventing messes. Constructed to withstand winds up to 30 mph, Gilley aims to reduce reliance on disposable umbrellas by providing a long-lasting, reliable alternative. The included case doubles as an extended ergonomic handle for user comfort.
Target Audience
The primary target audience includes urban commuters, travelers, and environmentally conscious individuals seeking a durable, convenient, and sustainable alternative to traditional umbrellas.
Features
- Hard, watertight case for mess-free storage immediately after use
- Wind resistance up to 30 mph
- Hydrophobic canopy coating to repel water and minimize moisture retention
- Microfibre cap inside the case to absorb residual moisture
- Case screws onto the handle to create a longer, ergonomic grip
- Compact and lightweight design, comparable in size to a 500ml water bottle (25.5cm x 5.5cm, 400g)
- 98cm diameter canopy