Gigi provides a unified platform for brands and agencies to plan, buy, and measure Amazon Streaming TV ads by integrating Amazon Marketing Cloud and Amazon DSP. This solution enables precise audience targeting using first-party data and delivers comprehensive reporting on campaign performance and commerce outcomes.
Funding
Funding not disclosed
Founders
Product
Problem
Brands and agencies often struggle to effectively plan, buy, and measure Amazon Streaming TV (STV) ads due to fragmented workflows and the complexity of integrating Amazon Marketing Cloud (AMC) and Amazon DSP. This makes it difficult to precisely target audiences using first-party data and accurately attribute campaign performance to commerce outcomes.
Solution
Gigi provides a unified platform designed specifically for planning, buying, and measuring Amazon Streaming TV ads by harmonizing Amazon Marketing Cloud and Amazon DSP. The platform enables users to build targeted audiences by layering first-party commerce data with Amazon signals. Gigi streamlines the campaign process, allowing users to plan reach and frequency based on budget, activate campaigns with a few clicks, and specifically target premium Prime Video inventory. The platform's reporting suite leverages Amazon Marketing Cloud to provide a unified view of advertising metrics alongside downstream commerce outcomes, including first-touch ROAS and branded search lift.
Target Audience
Gigi's primary customers are brands and agencies looking to optimize their Amazon Streaming TV ad campaigns and improve commerce outcomes through better audience targeting and measurement.
Features
- Unified workflow integrating Amazon Marketing Cloud and Amazon DSP for Streaming TV ad management
- Audience creation through layering of first-party commerce data and Amazon signals
- Campaign planning tools to estimate reach and frequency based on budget
- Automated audience creation and campaign activation within Amazon DSP
- Targeting of premium Prime Video inventory
- Reporting suite providing a unified view of advertising metrics and downstream commerce outcomes
- First-touch ROAS and branded search lift metrics