Giftbee
Giftbee is a B2B choice-based incentive platform that lets recipients accept, swap, or combine gift values from a catalogue of 6,000+ brands across 130+ countries. The platform offers real-time tracking of sent, opened, and claimed rewards, with automated distribution via a RESTful API that integrates with survey platforms, panel tools, and internal systems. Giftbee is designed to maximize redemption rates rather than profit from unredeemed rewards, with no fees or gift expiry.
- Marketing Technology
- Software Only
- Artificial Intelligence
- Enterprise Software
Funding
Founders
Founder details are not available yet.
Product
Problem
Billions are wasted every year on gifts that go unused, frustrating recipients and businesses while harming the planet. Traditional incentive programs often deliver unwanted brands, delayed rewards, or confusing redemption processes, leading to low engagement, lost value, and eroded trust in the gifting experience. Two-thirds of research respondents report problems like lost rewards, unexpected brands, or cards they never used.
Solution
Giftbee provides a choice-based incentive platform where recipients can accept, swap, or combine gift values from a catalogue of 6,000+ brands across 130+ countries. The platform offers real-time tracking of sent, opened, and claimed rewards, with automated distribution via a RESTful API that integrates with survey platforms, panel tools, and internal systems. Recipients manage all their rewards in one place, with balance visibility, history, and the ability to consolidate small amounts into meaningful purchases. Businesses gain a unified dashboard for program management, reporting, and ROI proof, while reducing support tickets through transparent end-to-end status updates. The platform is designed to maximise redemption rates rather than profit from unredeemed rewards, with no fees or gift expiry.
Target Audience
Primary customers are businesses running research panels, employee recognition programs, employee incentives, and customer acquisition campaigns, ranging from small teams to enterprise-level programs across Australia, New Zealand, Europe, the UK, and the US.
Features
- Accept, swap, or re-gift rewards with the ability to combine or split gift values
- Catalogue of 6,000+ brands across 130+ countries, including retail, dining, entertainment, and experiences
- API-first architecture with RESTful API for bulk ordering, real-time status callbacks, and automated fulfilment
- Real-time dashboard tracking sent, opened, and claimed rewards, broken down by project, panel, or individual
- Flexible delivery options via email, unique links, or embedded directly in survey flows
- No fees or gift expiry, with a focus on maximizing redemption rates rather than profiting from unredeemed rewards