Giftbee
Giftbee is a choice-based incentive platform that lets businesses send rewards from 6,000+ brands across 130+ countries, with recipients able to accept, swap, or combine gift values. The platform provides real-time tracking, automated distribution via API, and a unified dashboard for managing employee recognition, research panel rewards, and customer acquisition incentives. Giftbee focuses on maximizing redemption rates by eliminating unused gift waste and offering a seamless, app-like recipient experience.
- Artificial Intelligence
- Enterprise Software
- Software Only
Funding
Founders
Product
Problem
Billions are wasted every year on gifts that go unused, frustrating recipients and businesses while harming the planet. Traditional incentive programs often deliver unwanted brands, delayed rewards, or confusing redemption processes, leading to low engagement, lost value, and eroded trust in the gifting experience.
Solution
Giftbee provides a choice-based incentive platform where recipients can accept, swap, or combine gift values from a catalogue of 6,000+ brands across 130+ countries. The platform offers real-time tracking of sent, opened, and claimed rewards, with automated distribution via a RESTful API that integrates with survey platforms, panel tools, and internal systems. Recipients manage all their rewards in one place, with balance visibility, history, and the ability to consolidate small amounts into meaningful purchases. Businesses gain a unified dashboard for program management, reporting, and ROI proof, while reducing support tickets through transparent end-to-end status updates.
Target Audience
Primary customers are businesses running research panels, employee recognition programs, employee incentives, and customer acquisition campaigns, ranging from small teams to enterprise-level programs across Australia, New Zealand, Europe, the UK, and the US.
Features
- Accept, swap, or re-gift rewards with the ability to combine or split gift values
- Catalogue of 6,000+ brands across 130+ countries, including retail, dining, entertainment, and experiences
- API-first architecture with RESTful API for bulk ordering, real-time status callbacks, and automated fulfilment
- Real-time dashboard tracking sent, opened, and claimed rewards, broken down by project, panel, or individual
- Flexible delivery options via email, unique links, or embedded directly in survey flows
- No fees or gift expiry, with a focus on maximizing redemption rates rather than profiting from unredeemed rewards