Ghost is an AI-native distribution platform connecting established brands with vetted global retailers for inventory exchange. Sellers utilize the platform to generate liquidity from existing stock while maintaining strict control over distribution channels and brand protection. Buyers gain private access to wholesale and surplus inventory from desirable brands through this curated B2B marketplace.
Funding
$95M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
LCFounders
Product
Problem
Brands often struggle to efficiently manage and sell excess, wholesale, or returned inventory without devaluing their brand or disrupting existing retail channels. Traditional liquidation methods can be public and lack control, potentially damaging brand perception and pricing integrity.
Solution
Ghost operates a private, data-driven marketplace connecting brands with vetted buyers for the discreet sale of surplus and wholesale inventory. The platform provides sellers with control over pricing, distribution channels, and buyer selection, ensuring brand protection and maximizing revenue recovery. By offering real-time data analytics and secure transaction management, Ghost enables brands to liquidate excess stock without compromising brand equity. Buyers gain access to exclusive inventory from top brands, fostering business growth and increased margins.
Target Audience
The primary users are established brands seeking a private and controlled channel for selling surplus or wholesale inventory, and vetted buyers looking for exclusive access to branded merchandise for resale.
Features
- Private marketplace accessible only to approved members, ensuring discretion and brand protection.
- Granular control over distribution channels, retailers, and geographies for inventory sales.
- Real-time data analytics to optimize pricing and maximize revenue recovery.
- Vetted buyer network with individually approved members.
- Secure transaction management and logistics support.