Ghost
Ghost is an AI-native distribution platform that connects leading brands with vetted retailers and resellers through a private, approval-only marketplace for surplus and wholesale inventory. The platform lets sellers control pricing, distribution channels, and geographies while maintaining brand protection and discretion, with over 28,000 listed brands and $12B+ in total MSRP.
- Commerce & Shopping
- Software Only
- Artificial Intelligence
- Data & Analytics
- Enterprise Software
Funding
Raised to date
$108MRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
across 5 rounds
+3$40M · Series C
Announced Oct 2024 · from article date
Disclosed cumulative: $108M
Founders
Product
Problem
Brands often struggle to efficiently manage and sell excess, wholesale, or returned inventory without devaluing their brand or disrupting existing retail channels. Traditional liquidation methods can be public and lack control, potentially damaging brand perception and pricing integrity.
Solution
Ghost operates a private, data-driven marketplace connecting brands with vetted buyers for the discreet sale of surplus and wholesale inventory. The platform provides sellers with control over pricing, distribution channels, and buyer selection, ensuring brand protection and maximizing revenue recovery. Ghost describes itself as an AI-native distribution platform built for enterprise scale, speed, and control, with intelligent infrastructure that helps leading brands turn inventory into liquidity. Buyers—ranging from Fortune 500 retailers to marketplace power sellers—gain access to exclusive inventory from top brands, fostering business growth and increased margins. The platform maximizes underutilized revenue by letting sellers set the price they want and handles the rest, while ensuring absolute discretion through an approval-only membership model.
Target Audience
Primary users are established brands, direct brand sellers, wholesale resellers, and big-box retailers seeking a private, controlled channel for selling surplus or wholesale inventory, as well as vetted buyers—from Fortune 500 retailers to marketplace power sellers—looking for exclusive access to branded merchandise for resale.
Features
- Private, approval-only marketplace with vetted buyers and sellers to ensure discretion and brand protection
- Granular controls over distribution channels, retailers, and geographies for inventory sales
- AI-native infrastructure with real-time data analytics to optimize pricing and maximize revenue recovery
- Self-service pricing that lets sellers set the price they want for their product
- 28,000+ listed brands and 14,000+ posted listings with $12B+ total MSRP on the platform
- Secure transaction management and logistics support