iliAD
iliAD is a marketing platform that helps game developers turn the momentum from shipped games into launch campaigns for their next release. The service captures player engagement and community activity from a completed title, then repurposes that data into targeted promotional assets and audience segments. This approach reduces the cost and effort of acquiring users for new games by leveraging existing player enthusiasm.
- Artificial Intelligence
- Data & Analytics
- Gaming & eSports
- Marketing Technology
- Software Only
Funding
Founders
Product
Problem
Game developers often struggle to maintain player interest and community momentum after a game's launch cycle ends, making it expensive and difficult to acquire users for their next title. Marketing teams must rebuild audiences from scratch, losing the engagement and enthusiasm generated by previous releases.
Solution
iliAD provides a platform that transforms shipped games into a marketing engine for upcoming releases. The service captures player engagement data, community activity, and in-game achievements from a completed title, then converts these signals into targeted promotional campaigns. Developers can use iliAD to segment their most active players, generate shareable content from real gameplay moments, and launch cross-promotional pushes that drive pre-orders and wishlists for the next game. By reusing existing player enthusiasm, the platform lowers customer acquisition costs and shortens the time between release cycles.
Target Audience
Primary customers are independent game studios and mid-sized developers who release multiple titles and need cost-efficient user acquisition between launches.
Features
- Player engagement analytics that identify high-value segments from a shipped game's user base
- Automated campaign generation that repurposes in-game achievements and community milestones into promotional assets
- Cross-title audience targeting that connects players of a previous release to pre-launch pages for the next game
- Integration with common game engines and storefront APIs for seamless data synchronization
- Real-time performance dashboards that track conversion from campaign exposure to wishlist or pre-order