MRBL provides a platform for managing creator-driven marketing campaigns, allowing brands to find and import influencers, build targeted campaigns, and track performance without the need for UTM links. The service includes a free link-in-bio feature for creators, enabling them to consolidate their social media content and product links in one place while facilitating direct payments from brands.
Funding
Funding not disclosed
Founders
Product
Problem
Brands often struggle to efficiently manage and track creator-driven marketing campaigns, facing challenges in discovering relevant influencers, coordinating campaign execution, and accurately attributing performance without relying on cumbersome UTM links. Creators also lack a centralized platform to showcase their content, connect with brands, and streamline payment processes.
Solution
MRBL offers a platform designed to streamline creator-driven marketing campaigns, providing brands with tools to discover and manage influencers, build targeted campaigns, and track performance with UTM-free attribution. The platform enables brands to find creators based on specific criteria, set up campaigns with targeted parameters, and monitor results in real-time. For creators, MRBL provides a free link-in-bio feature to consolidate social media content, product links, and brand collaborations in one place, facilitating direct payments and enhancing discoverability. By connecting brands and creators within a unified ecosystem, MRBL simplifies campaign management, improves tracking accuracy, and fosters direct collaboration.
Target Audience
MRBL targets brands seeking to manage and optimize creator-driven marketing campaigns, as well as creators looking to monetize their influence and streamline brand collaborations.
Features
- Influencer discovery tool to search and import creators based on various criteria
- Campaign builder to set up targeted campaigns with specific keywords, hashtags, mentions, and location tags
- UTM-free tracking technology for real-time attribution of campaign performance
- Direct payment processing for seamless payouts to creators
- Free link-in-bio feature for creators to consolidate social media content and product links
- Social media integrations to display content from multiple platforms in one place
- E-commerce integrations to display products from connected brands directly on the link-in-bio
- Team management features for creators to invite team members to manage their link-in-bio