Zuma is an AI-powered assistant designed for multifamily property management, enhancing lead-to-lease conversion rates through automated lead qualification and 24/7 human support. By integrating with existing CRM systems, Zuma enables property teams to respond to inquiries faster and streamline the leasing process, resulting in a 53% quicker response rate and a 2.4x increase in lead-to-visit conversions.
Funding
$7.2M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.




QYSCFounders
Product
Problem
Multifamily property management teams often struggle to respond quickly to a high volume of leads, resulting in missed opportunities and lower conversion rates. Inefficient lead qualification processes and limited after-hours support further exacerbate these challenges.
Solution
Zuma provides an AI-powered virtual leasing assistant that automates lead qualification and delivers 24/7 support, improving lead-to-lease conversion rates for multifamily properties. By integrating with existing CRM systems, Zuma enables property teams to respond to inquiries faster and more effectively. The AI assistant, named Kelsey, engages with leads through personalized chats, answers questions about properties and amenities, and schedules tours. Zuma's hybrid approach combines AI with human oversight to ensure high-quality responses and a seamless experience for prospective residents.
Target Audience
Zuma targets multifamily property management companies, ranging from Class A to affordable housing communities, seeking to improve lead response times and increase lead-to-lease conversions.
Features
- 24/7 AI-powered responses supported by human leasing agents
- Automated lead qualification and customizable workflows
- Seamless integration with popular CRM systems like Yardi, Realpage, and Entrata
- Personalized, AI-driven chats and prompt follow-ups
- Efficient tour scheduling capabilities
- Continuous human-in-the-loop training for AI conversation improvement
- Customizable workflows to adapt to specific property needs and processes
- Support for multiple languages