Zeal provides a middleware solution that integrates POS terminals with a customer loyalty app, enabling retailers to identify in-store card-paying customers and automate customer segmentation. This technology enhances customer retention by offering personalized rewards and insights based on transactional data, addressing the challenge of engaging physical store shoppers in a digital-first economy.
Funding
$4.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
CCRVFounders
Product
Problem
Brick-and-mortar retailers struggle to identify and engage in-store customers who pay with cards, hindering personalized marketing and loyalty initiatives. Traditional POS systems lack the ability to automatically segment customers based on transactional data, making it difficult to offer targeted rewards and build lasting relationships.
Solution
Zeal provides a middleware solution that integrates with existing POS terminals to identify in-store customers paying with bank cards, enabling automated customer segmentation and personalized loyalty programs. By leveraging Bank Identification Numbers (BINs), Zeal allows retailers to offer tailored rewards and experiences based on customers' spending habits. The platform enhances customer retention by bridging the gap between physical store transactions and digital engagement, providing retailers with valuable insights into customer behavior and preferences.
Target Audience
Zeal primarily targets brick-and-mortar retailers looking to enhance customer loyalty and engagement through personalized rewards programs, as well as POS terminal vendors seeking to add value-added services to their offerings.
Features
- POS terminal plugin for seamless integration with existing payment systems
- Automatic customer identification via bank card BIN recognition
- Real-time customer segmentation based on transactional data
- Personalized loyalty program management with targeted rewards
- Merchant dashboard for tracking customer behavior and campaign performance
- API access for integration with third-party marketing and CRM platforms
- Secure transaction testing environment (Zeal Sandbox) for API integration