Wyld offers a phygital payment card and mobile app that allows social media users with at least 1,000 followers to earn up to 100% cashback on purchases by promoting brands on their platforms. This solution enables influencers to monetize their social media presence while providing brands with authentic engagement and visibility.
Funding
$460K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Social media users with a substantial following often struggle to directly monetize their influence and engagement on their platforms. Traditional cashback programs do not adequately reward users for brand promotion and social media activity. Brands find it challenging to gain authentic engagement and visibility through traditional advertising methods.
Solution
Wyld provides a payment card and mobile application that enables social media users with over 1,000 followers to earn cashback on purchases by promoting brands on their social platforms. Users shop at partner brands using the Wyld card, then give the brand a shoutout on Instagram to earn between 30% to 100% of their transaction value back as cash on their card. This system allows influencers to directly monetize their social media presence, turning their influence into purchasing power. Brands benefit from authentic user-generated content and increased visibility among a targeted audience.
Target Audience
The primary target audience includes social media users with at least 1,000 followers on platforms like Instagram, who are interested in monetizing their online influence and earning rewards for promoting brands they love.
Features
- VISA-powered prepaid payment card usable at any online or offline store where VISA is accepted
- Cashback rewards ranging from 30% to 100% on purchases at 200+ partner brands
- Mobile app for managing card balance, tracking cashback, and discovering partner brands
- Integration with Instagram for easy brand promotion and cashback redemption
- Real-time cashback credited directly to the Wyld card after posting a brand shoutout