Wrapped provides a seamless, one‑click solution for healthcare providers to send patients product recommendations directly from their existing workflow, with orders fulfilled by major retailers. The platform integrates a searchable template library and an AI chat assistant that surfaces relevant items from the patient chart, allowing providers to review and dispatch recommendations without requiring patients to install an app or create an account.
Funding
Funding not disclosed
Founders
Product
Problem
Patients often receive product recommendations (e.g., OTC items, post‑procedure supplies) during a visit, but the guidance is lost between the exam room and the store aisle because there is no integrated, clinician‑controlled way to translate those recommendations into a purchasable order.
Solution
Wrapped integrates directly into a provider’s electronic health record workflow, allowing clinicians to select or let an AI assistant surface relevant products from the patient chart and create a recommendation list with a single click. The platform generates a secure link that patients can use to purchase the exact items from major retailers without needing a separate app or account. An automatic cart audit flags any items that may require additional clinical review, while patients can adjust sizes, quantities, or choose alternatives. The practice retains control over the recommendation, does not handle inventory, payments, or fulfillment, and the entire handoff is completed within the existing EHR environment.
Target Audience
Primary customers are specialty medical practices and outpatient clinics that regularly recommend over‑the‑counter products, such as dermatology, orthopedics, and post‑procedure care providers.
Features
- AI‑driven chat assistant that surfaces chart‑relevant OTC and post‑procedure products
- One‑click insertion of product templates or custom selections directly from the EHR
- Secure patient link for checkout with major retail partners, no app or account required
- Automatic safety audit of the cart to flag items needing clinical review
- Patient‑facing options to modify sizes, quantities, or select alternatives
- Integration with athenahealth (with Epic, ModMed, and eClinicalWorks integrations planned)