Wrapped Health
Wrapped Health provides an EHR-integrated platform that lets clinicians recommend over-the-counter and post-procedure products directly from the patient chart, then send a secure link for purchase from major retailers. The AI-native infrastructure surfaces chart-relevant products, performs automatic safety audits, and supports FSA/HSA benefits, with the solution now live on athenahealth's athenaOne network.
- Healthcare Technology
- Digital Health
- Artificial Intelligence
- Software Only
- AI Agents
Funding
Raised to date
$2.1MRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
across 1 round
AC$2.1M · Pre-Seed
Announced Oct 2026 · from article date
Disclosed cumulative: $2.1M
Founders
Founder details are not available yet.
Product
Problem
Patients often receive product recommendations (e.g., OTC items, post-procedure supplies) during a visit, but the guidance is lost between the exam room and the store aisle because there is no integrated, clinician-controlled way to translate those recommendations into a purchasable order. Only 32% of patients with acne bought the OTC product their doctor recommended in one study.
Solution
Wrapped integrates directly into a provider's electronic health record workflow, allowing clinicians to select or let an AI assistant surface relevant products from the patient chart and create a recommendation list with a single click. The platform generates a secure link that patients can use to purchase the exact items from major retailers without needing a separate app or account. An automatic cart audit flags any items that may require additional clinical review, while patients can adjust sizes, quantities, or choose alternatives. The practice retains control over the recommendation, does not handle inventory, payments, or fulfillment, and the entire handoff is completed within the existing EHR environment.
Target Audience
Primary customers are specialty medical practices and outpatient clinics that regularly recommend over-the-counter products, such as dermatology, orthopedics, and post-procedure care providers, as well as health systems and digital health platforms using athenaOne.
Features
- AI-driven chat assistant that surfaces chart-relevant OTC and post-procedure products
- One-click insertion of product templates or custom selections directly from the EHR
- Secure patient link for checkout with major retail partners, no app or account required
- Automatic safety audit of the cart to flag items needing clinical review
- Patient-facing options to modify sizes, quantities, or select alternatives
- Integration with athenahealth (with Epic, ModMed, and eClinicalWorks integrations planned)
- Supports FSA/HSA benefit usage and OTC allowances at checkout
- Practice-branded patient experience with same-day delivery options