Getwizer is a consumer insights platform that combines AI, automation, and human expertise to deliver customized market research efficiently and affordably. By utilizing a modular approach, it enables businesses to test various concepts and track brand performance, resulting in reduced costs and improved insights with each study iteration.
Funding
$4M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
SOFounders
Product
Problem
Traditional market research methods can be slow, expensive, and lack the agility needed to keep pace with rapidly changing consumer preferences. Businesses often struggle to obtain timely and affordable insights that inform critical decisions across product development, branding, and marketing.
Solution
Getwizer offers a consumer insights platform that combines AI-driven automation with human expertise to deliver customized market research solutions. The platform utilizes a modular, building-block approach, enabling businesses to test concepts, track brand performance, and conduct deep-dive profiling with optimized efficiency. By leveraging AI and machine learning, Getwizer automates data cleansing, identifies key themes in open-ended responses, and provides advanced analytics. A dedicated team of research specialists, "Wizers," provides guidance and expertise to ensure clients maximize the platform's capabilities and obtain actionable insights. The platform's iterative design allows for continuous improvement, reducing costs and enhancing the quality of insights with each successive study.
Target Audience
Getwizer is designed for insights, product, and marketing teams within brands seeking to understand consumer trends, optimize product development, and improve marketing effectiveness.
Features
- Modular building-block approach for customizable research design
- AI-powered automation for data cleansing, including typo correction, slang recognition, and straight-liner detection
- Real-time data analysis and automated reporting
- Advanced analytics features, including MaxDiff, TURF, and Van Westendorp
- Geo-targeting capabilities for location-specific research
- Editable branded presentations with native PowerPoint integration
- Integration of qualitative and quantitative research methods
- Browser data capture to enhance research data with actual online behavior