GetWhy utilizes a video-based platform powered by proprietary AI to analyze consumer interviews and generate qualitative insights in minutes, significantly reducing the time and cost associated with traditional research methods. This technology enables businesses to quickly understand consumer behavior and preferences, enhancing their ability to make informed marketing decisions.
Funding
$34.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Traditional qualitative research methods are often slow, expensive, and require significant manual effort to analyze consumer interviews and extract actionable insights. This can delay critical business decisions and limit the ability to rapidly iterate on product development and marketing strategies.
Solution
GetWhy offers an AI-powered platform that accelerates qualitative research by automating the analysis of video-based consumer interviews. The platform, powered by "Bloom," their AI Consumer Insights Specialist, can analyze hours of video, identify key themes, and generate qualitative insights in minutes. This enables businesses to quickly understand consumer needs, preferences, and behaviors, allowing for faster iteration and more informed decision-making. The platform facilitates video-based interviews, analyzes and processes the data, creates insights with video-snippet showreels, and prepares the findings in various formats for easy sharing and socialization within the organization.
Target Audience
GetWhy primarily targets insights teams and marketing professionals within businesses seeking to understand consumer behavior and preferences to inform product development, marketing campaigns, and overall business strategy.
Features
- AI-powered analysis of video-based consumer interviews using proprietary Gen AI trained on 250,000+ qualitative sessions.
- Automated identification, tagging, and storage of relevant quotes and video snippets.
- Generation of insights with video-snippet showreels and key takeaways.
- Rapid study design, consumer recruitment, and unmoderated video-captured interviews.
- Tools for sharing and socializing insights within the organization.
- Comparison metrics for truthfulness, metric readability and completeness against GPT and human analysis.
- Complies with widely accepted security standards.