Wellen is a digital platform that offers personalized exercise programs specifically designed for women with osteoporosis and osteopenia, focusing on weight-bearing and resistance training to enhance bone density and overall strength. By providing tailored workouts that improve balance and posture, Wellen addresses the high risk of fractures in women over 50, promoting active aging and better health outcomes.
Funding
$1.7M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Women over 50 face a significant risk of fractures due to osteopenia and osteoporosis. Traditional exercise programs may not be tailored to the specific needs of this demographic, potentially leading to injury or ineffective bone density improvement. Many women are new to weight-bearing exercises and require guidance to exercise safely and confidently.
Solution
Wellen provides a personalized exercise program designed for women with osteopenia and osteoporosis, focusing on improving bone health, strength, balance, and posture. The platform creates tailored workouts based on individual goals and fitness profiles, incorporating weight-bearing exercises, resistance training, Tai Chi, and Qi Gong. Wellen's 30-minute workout videos offer expert instruction with clear voice cues and demonstrations, enabling users to exercise safely and effectively from home. The program aims to reduce the risk of falls and fractures while promoting active aging and overall well-being.
Target Audience
Wellen's primary target audience is women over 50 with osteopenia or osteoporosis seeking to improve their bone health, strength, balance, and overall well-being through personalized exercise programs.
Features
- Personalized exercise programs tailored to individual fitness levels and goals.
- 30-minute workout videos with expert instruction and clear demonstrations.
- Focus on weight-bearing exercises, resistance training, Tai Chi, and Qi Gong.
- Exercises designed to improve strength, balance, and posture.
- Adaptable workouts that incorporate readily available equipment like mats, chairs, resistance bands, and weights.