Vop is a platform that lets online retailers import and moderate their TikTok and other social videos, then tag multiple products directly from their feed to create shoppable video clips embedded on their storefronts. The tool provides a centralized dashboard for content curation, a homepage highlight reel of approved videos, and integrations with Shopify and other e‑commerce systems, turning social proof into clickable purchase pathways for mobile shoppers.
Funding
$10M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
E‑commerce sites often struggle to turn organic social video content into direct sales pathways, missing out on the higher engagement rates of video and the authenticity of user‑generated media. Without a streamlined way to import, moderate, and link products to these videos, brands cannot efficiently provide shoppable experiences that capture mobile shoppers.
Solution
Vop provides a platform that aggregates a brand’s TikTok and other social videos, allowing merchants to curate and moderate the content in a single dashboard. Users can tag multiple products directly from their product feed onto any video, creating interactive shoppable clips that embed on the storefront. The system generates a highlight reel of the latest social videos for the homepage and integrates with existing e‑commerce platforms via a Shopify app and API. By turning social proof into clickable product links, Vop enables visitors to purchase items shown in videos without leaving the site, boosting conversion on mobile‑first traffic.
Target Audience
Primary customers are online retailers, direct‑to‑consumer brands, and influencers who want to leverage their TikTok and social video assets to drive sales on their e‑commerce sites.
Features
- Centralized import of all social videos with built‑in filtering, content approval, and search tools
- Easy product tagging from the merchant’s feed, supporting multiple product links per video
- Dedicated homepage gallery that showcases the latest TikTok clips as a highlight reel
- Moderation interface for curating approved videos and removing unsuitable content
- Integration with Shopify and other e‑commerce platforms via an app and API
- Brand monitoring dashboard to track mentions and sentiment across social channels