Vakaru
Vakaru is an AI-powered cart recovery app for Shopify stores that writes personalized win-back emails based on why each shopper abandoned their cart. It detects abandonment in real time, predicts the reason—like shipping cost or size anxiety—and drafts on-brand emails for merchant approval before sending. The app builds a reusable brand contract from store fonts, colors, and voice to ensure every message stays consistent.
- Artificial Intelligence
- Commerce & Shopping
- Marketing Technology
- Retail Technology
- Software Only
Funding
Founders
Product
Problem
Seven out of ten online carts are abandoned, representing the single biggest leak in ecommerce revenue. Generic, template-based recovery flows ignore why each shopper left, so a customer scared off by shipping costs receives the same email as one facing size anxiety—missing the opportunity to win back the sale.
Solution
Vakaru is a Shopify app that recovers abandoned carts by predicting each shopper's abandonment reason and writing a unique, on-brand email to win them back. It watches every cart in real time, analyzes the shopper's path and cart contents to determine why they left, then drafts a personalized email that matches the store's voice and style. Every email is checked against a living brand contract—fonts, colors, structure, and rules—and sent to the merchant for approval before delivery. Because Vakaru composes each message from the shopper's actual behavior rather than a template, it replaces the generic blast while integrating alongside existing Klaviyo flows to capture carts they miss.
Target Audience
Primary customers are Shopify store owners and ecommerce teams who already run tools like Klaviyo but want to recover carts their current flows miss without sending generic template emails.
Features
- Real-time abandonment detection tracking cart, device, and shopper exit path via Shopify Web Pixel events
- AI-driven abandonment reason prediction categorizing exits as price shock, shipping cost, size anxiety, browsing, comparing, or distraction
- Per-shopper email generation that starts from the predicted reason and mood rather than a first-name token template
- Living brand contract that learns visual identity, voice, and rules like "never lead with a discount" and applies them to every send
- Manual approval workflow where every email lands in the merchant's inbox with the reasoning attached before sending
- No-code Shopify App Store installation with white-glove onboarding for founding stores, including brand contract setup and first-send support
- Anonymized shopper identification using SHA-256 hashing of IP and user agent, with optional email capture via checkout
- Encrypted third-party integrations including OpenAI for content generation, Twilio SendGrid for delivery, and Klaviyo for connected email channels