Upgraded operates a Circular Economy platform that enables electronics retailers and OEMs to offer subscription-based MacBook upgrade programs with low monthly payments and included AppleCare+. This service addresses the challenge of high upfront costs for consumers by allowing them to upgrade their devices every two years, ensuring access to the latest technology without significant financial burden.
Funding
$4M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
IIKMPBFounders
Product
Problem
The high upfront cost of MacBooks can be a barrier for consumers who want access to the latest technology. Traditional financing options may not always be accessible or affordable, preventing users from upgrading their devices regularly.
Solution
Upgraded offers a subscription-based MacBook upgrade program that allows users to access new MacBooks with low monthly payments and included AppleCare+ protection. This program enables customers to upgrade their devices every two years, ensuring they always have access to the latest technology without a significant financial burden. By partnering with Apple Premier Partners, Upgraded provides an affordable and worry-free upgrade experience, including financing options and device protection.
Target Audience
The primary target audience includes consumers and professionals who desire access to the latest MacBook technology but prefer predictable monthly payments and the option to upgrade regularly, as well as businesses looking to provide employees with up-to-date equipment without large capital expenditures.
Features
- Subscription model for MacBook Air and MacBook Pro devices
- Option to upgrade to a new MacBook every two years
- Included AppleCare+ protection for device maintenance and repairs
- Financing options with low monthly payments (potentially 0% APR based on creditworthiness) through Citizens Pay or Affirm
- Seamless online ordering process and account setup
- Integration with Apple Premier Partners for a streamlined experience