Getty Images runs an online marketplace that provides instant licensing for over 200 million royalty‑free and editorial photos, vectors, and video clips across news, sports, entertainment, and commercial categories. The platform offers AI‑enhanced search, project boards, and API/DAM integrations, enabling marketers, agencies, and media producers to quickly find, organize, and use high‑quality visual assets with clear usage rights.
Funding
$628.4M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Content creators, marketers, and media producers often struggle to find high-quality, legally licensed visual assets quickly and affordably, especially when needing a mix of creative and editorial imagery or video for diverse campaigns.
Solution
Getty Images operates a large online marketplace that offers royalty‑free and editorial photos, vectors, and video clips across categories such as news, sports, entertainment, and commercial creative content. Users can search by keyword, image, or video and filter by resolution, orientation, and usage rights. The platform aggregates assets from Getty’s own archives and partner collections, providing a single source for both contemporary and historic visuals. Licensing is handled instantly online, with clear rights information and options for single‑use or extended usage. Additional tools such as AI‑enhanced search, Boards for project organization, and DAM integrations help teams collaborate and manage assets throughout the creative workflow.
Target Audience
Primary customers are advertising agencies, brand marketers, media publishers, and freelance designers who need fast, legally safe access to a broad range of visual content for campaigns, publications, and digital media.
Features
- Over 200 million royalty‑free and editorial images, vectors, and video clips spanning news, sports, entertainment, and commercial categories
- Instant online licensing with selectable rights (single‑use, multi‑use, extended) and clear usage terms
- AI‑powered visual search and filtering, including image‑based search and keyword suggestions
- Boards and Media Manager tools for organizing, sharing, and collaborating on asset collections within teams
- API and DAM integrations that allow seamless import of assets into third‑party creative and marketing platforms
- Curated collections from major media partners (e.g., BBC, NBC, Bloomberg) and exclusive event coverage
- High‑resolution 4K video available at the same price point as HD, supporting both creative and editorial footage needs