Trakk is a mobility management platform that utilizes integrated MTA data and an open API to enable transportation program managers to design and implement custom routes and real-time rider experiences. The platform addresses inefficiencies in transportation operations by providing tools for route optimization, secure payment processing, and data-driven insights for improved decision-making.
Funding
Funding not disclosed
Founders
Product
Problem
Many transportation programs struggle with inefficient route planning, cumbersome payment processing, and a lack of real-time visibility into operations, leading to increased costs and reduced rider satisfaction. Existing solutions often lack the flexibility to design custom routes and integrate with existing systems, hindering optimization efforts.
Solution
Trakk offers a mobility management platform that empowers transportation program managers to design, implement, and operate custom transportation solutions. By integrating MTA data and providing an open API, Trakk enables the creation of optimized routes, secure payment processing, and real-time rider experiences. The platform's tools facilitate data-driven decision-making, allowing for continuous refinement and improvement of transportation programs.
Target Audience
Trakk is designed for transportation program managers and operators seeking to optimize their mobility programs and enhance the rider experience.
Features
- Integrated MTA data and global overlays for easy route creation
- Secure payment processing infrastructure for passenger payments
- White-label options for creating custom rider experiences with live tracking and dynamic ticketing
- Tools for managing wait lists, seat maps, and real-time capacity
- Self-hosted reports for data-driven insights into operations
- Open API for integration with existing tools and custom development
- Remote management capabilities for controlling the rider experience and driver tools
- Real-time data on ETA, custom alerts, and day-to-day operations visibility