GTR is a mobile app that transforms networks into referral generators by enabling users to track and manage leads through a branded platform. This solution addresses the challenge of low referral rates by facilitating communication and engagement, resulting in an average of 1.5 referrals per advocate within a year.
Funding
Funding not disclosed
Founders
Product
Problem
Many businesses struggle to generate consistent, high-quality leads, often relying on expensive and less effective marketing methods. Existing referral processes are often informal, difficult to track, and fail to fully leverage the potential of a company's network of customers, employees, and partners. This results in missed opportunities and higher customer acquisition costs.
Solution
GTR provides a branded mobile application that transforms a company's network into a referral engine, enabling businesses to acquire reliable leads and boost ROI. The platform facilitates engagement with advocates through project updates and push notifications, encouraging them to share reviews and referrals on social media. GTR streamlines the referral process by allowing users to easily submit leads, track their progress, and manage rewards, all within a dedicated app. The platform also integrates with existing CRM and business tools, creating a centralized hub for lead and project management.
Target Audience
GTR primarily targets businesses in the home services industry, including roofing, solar, kitchen and bathroom remodeling, and door and window installation companies, seeking to improve lead generation and customer engagement.
Features
- Branded mobile app for iOS and Android
- Referral tracking and management dashboard
- Automated push notifications and project updates to engage advocates
- Integrated review and social sharing functionality
- CRM integration for streamlined lead management
- Customizable referral reward system
- Advocate management tools to track and incentivize participation
- Reporting and analytics to measure referral program performance