Cait Kennedy
CEO
Spoons automates B2B account research by utilizing data analysis to identify customer pain points, which reduces the primary reasons for deal failures. This process can double revenue and decrease the need for sales staff by 15%, saving $1 million annually for teams of 100 representatives.
Raised to date
$108.8KRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.

CEO
CTO
B2B sales teams often struggle with inefficient account research, leading to a lack of understanding of customer pain points and ultimately contributing to deal failures. This inadequate preparation can result in wasted time, reduced sales effectiveness, and missed revenue opportunities.
Spoons automates B2B account research by leveraging data analysis to pinpoint customer pain points, thereby mitigating the primary reasons for deal failures. By identifying key challenges and needs within target accounts, sales teams can tailor their approach and messaging for maximum impact. This targeted strategy enhances sales effectiveness, improves customer engagement, and increases the likelihood of closing deals. The platform aims to optimize the sales process by providing actionable insights that enable more informed and strategic interactions with potential clients.
The primary target audience is B2B sales teams seeking to improve their account research and increase sales effectiveness.