Coming Sett offers nicotine pouches with elevated flavors and formulations designed for focus and energy. Their products provide an alternative to traditional tobacco products for consumers seeking a more refined nicotine experience.
Funding
Funding not disclosed
Founders
Product
Problem
Consumers seeking alternatives to traditional nicotine products often face challenges with existing options, such as harshness, inconsistent effects, and questionable ingredient transparency. Many nicotine pouches contain tobacco-derived nicotine and lack additional functional ingredients for cognitive enhancement.
Solution
Sett offers a nicotine-free pouch designed to provide a smoother experience and sustained focus. The pouches utilize Ceretine™, a proprietary synthetic alkaloid derived from nicotinic acids, which binds to nicotinic-acetylcholine receptors in the brain, similar to nicotine. This mechanism promotes feelings of positive mood, focus, and motivation. Sett pouches also include L-Theanine, an amino acid known for its relaxation and focus-enhancing properties, working synergistically with Ceretine™ to prevent overstimulation and deliver a balanced cognitive boost without the jitters or crash associated with nicotine or caffeine.
Target Audience
Sett's primary customers are adults aged 21 and over who are seeking a healthier alternative to traditional nicotine products for focus and cognitive enhancement.
Features
- Ceretine™: A proprietary, patented nicotine alternative that delivers similar satisfaction with fewer downsides.
- L-Theanine: An amino acid that promotes relaxation without drowsiness and supports enhanced focus.
- Neutral pH: Optimized for a smooth experience and to prevent gum irritation.
- Transparent Labeling: All ingredients are clearly listed.
- Available in multiple flavors, including Wintergreen, Raspberry Lemon, and Unflavored.
- Two strengths available: 3mg Ceretine™ / 80 mg L-Theanine and 6mg Ceretine™ / 80 mg L-Theanine.
- Manufactured in Sweden.