Sampo is an AI‑driven pricing intelligence platform for MENA e‑commerce merchants that continuously tracks competitor prices, stock levels, and promotions across the market. It automatically matches products to competitors, generates actionable pricing recommendations with estimated profit impact, and lets users set rule‑based automation to adjust prices in real time, providing audit trails and market insights to optimize margins and inventory.
Funding
$750K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Online retailers in the MENA region struggle to keep up with constantly changing competitor prices, stock levels, and promotions, leading to missed margin opportunities, excess inventory, and time‑consuming manual monitoring.
Solution
Sampo provides an AI‑driven pricing intelligence platform that automatically tracks competitor pricing, availability, and promotional activity across the entire market. Its six‑stage AI matching pipeline links your product catalog to competitors without manual URL mapping, achieving 99.95% accuracy. The system generates actionable pricing recommendations with estimated profit impact and validates the real‑world results through impact tracking. Users can define rule‑based automation—such as undercutting, margin protection, or inventory‑driven promotions—that executes pricing changes continuously, even while offline. A full audit log and market insights dashboard give visibility into price trends, discount patterns, and competitor behavior, enabling data‑backed decisions without the need for separate monitoring and execution tools.
Target Audience
Primary customers are e‑commerce merchants and marketplace sellers operating in the MENA region who need to optimize pricing at scale, including retailers of electronics, fashion, groceries, and pharmaceuticals.
Features
- Automatic product matching across all competitors using AI (GTIN, attribute extraction, ML similarity scoring, LLM verification)
- Real‑time price, stock, and promotion tracking with hourly refresh and self‑healing scrapers
- AI‑generated pricing recommendations with predicted profit impact and verified post‑change performance
- Rule‑based automation engine supporting margin floors, undercutting, demand, seasonality, and expiry triggers
- Market intelligence reports on price change frequency, discount patterns, and competitor positioning
- Full audit trail of every price change, including rule source and impact metrics
- Integrated alerts for competitor stockouts, price changes, and promotion events