The startup offers a customer commerce platform that utilizes real-time customer intelligence and social profile enrichment to identify and engage high-value customers. By managing customer relationships and leveraging influencer marketing, the platform enhances brand awareness and drives revenue through targeted word-of-mouth strategies.
Funding
$8M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many brands struggle to effectively manage and engage with their brand ambassadors, influencers, and affiliates, leading to inconsistent messaging and difficulty in tracking the ROI of these relationships. This often results in missed opportunities to leverage word-of-mouth marketing and user-generated content (UGC) to drive brand awareness and sales.
Solution
Roster provides a unified platform for brands to manage their community of creators, affiliates, influencers, and ambassadors. The platform streamlines the process of recruiting, engaging, and rewarding brand advocates, while also providing tools to measure the impact of these relationships. Roster enables brands to create targeted campaigns, collect and repurpose UGC, track sales attribution, and automate commission payments. By centralizing ambassador management, Roster helps brands amplify authentic enthusiasm, build stronger connections with their audience, and drive revenue through word-of-mouth marketing.
Target Audience
Roster primarily targets e-commerce brands looking to leverage brand ambassadors, influencers, and affiliates to increase brand awareness, generate user-generated content, and drive sales through word-of-mouth marketing.
Features
- Community platform for managing brand ambassadors, influencers, affiliates, and customers
- Recruitment forms to embed on websites and social media for easy ambassador sign-up
- CRM to track ambassador actions, sales attribution, social postings, and user-generated content
- Campaign and action creation tools to engage communities and boost social awareness
- Milestone and tier programs to create long-lasting ambassador engagement
- Automated allocation and tracking of referral codes and links
- Ambassador portal for seamless communication and engagement
- Payment processing via PayPal or Venmo with automatic or manual approval
- Product seeding automation for personalized orders and product delivery
- UGC collection, organization, and repurposing across marketing channels
- Sales attribution tracking to understand ROI by individual, campaign, and program
- Real-time social feed to monitor influencer posts and engagement
- Brand performance dashboard to measure participation, engagement, and activities
- Integrations with e-commerce platforms and other marketing tools