Rōmy is a platform that uses philanthropic and venture data to identify potential major donors in real time. It analyzes website visitor intent and capacity to pinpoint aligned capital sources for nonprofits. The system integrates this intelligence directly into the CRM, alerting staff for timely follow-up actions.
Funding
Funding not disclosed
Founders
Product
Problem
Many nonprofits struggle with securing adequate funding due to a lack of effective tools for identifying potential major donors. This gap in donor identification hinders their ability to connect with individuals who possess both the financial capacity and philanthropic intent to support their mission.
Solution
Rōmy provides a data analytics platform designed to identify high-potential major donors for nonprofits. The system analyzes extensive philanthropic and venture capital datasets to pinpoint individuals exhibiting both the capacity and intent to give. This actionable intelligence is delivered in real-time as these prospects visit a nonprofit's website. The platform then integrates this data directly into the nonprofit's CRM system, enabling development teams to initiate timely and targeted outreach.
Target Audience
The primary customers are nonprofit organizations seeking to enhance their major gift fundraising efforts by identifying and engaging prospective high-value donors.
Features
- Real-time prospect identification based on analysis of philanthropic and venture capital data.
- Intent scoring algorithm to qualify potential major donors.
- Website visitor tracking to identify prospects engaging with the nonprofit's online presence.
- Direct integration with Customer Relationship Management (CRM) systems for seamless data flow.
- Automated alerts to development staff for immediate follow-up opportunities.