Rael provides a clean‑label, cycle‑synchronised portfolio of personal care products—including organic‑cotton period underwear, reusable pads, pH‑balanced vaginal wipes, skincare serums, and hormone‑balancing supplements—targeted at menstrual, skin, and vaginal health. The brand leverages Korean beauty technology and an AI‑driven Cycle Care Quiz to recommend phase‑specific kits and offers subscription and rewards programs for automated replenishment.
Funding
$35M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
CNSPFounders
Product
Problem
Many people who menstruate struggle to find personal care products that are both clean‑label and specifically formulated for the hormonal changes of each cycle phase, leading to discomfort, skin issues, and reliance on generic, potentially irritating products. Additionally, the market lacks an integrated, science‑backed solution that combines period care, skincare, supplements, and vulva health in one cohesive offering.
Solution
Rael delivers a holistic, cycle‑synchronised portfolio of high‑performance personal care products that address menstrual, skin, and vaginal health needs. The brand leverages Korean beauty technology and clean‑ingredient formulations—free from parabens, sulfates, and harsh chemicals—to create safe, effective solutions such as organic‑cotton period underwear, reusable menstrual pads, pH‑balanced vaginal wipes, and targeted heating patches for cramp relief. A digital “Cycle Care Quiz” uses symptom inputs to recommend phase‑specific products, while curated self‑care sets bundle complementary items for each menstrual stage. Rael also offers dermatologist‑tested blemish patches, microcrystal serums, and hormone‑balancing supplements, all sold through an e‑commerce platform with subscription and rewards options that encourage ongoing, personalized care.
Target Audience
The primary customers are health‑conscious individuals who menstruate and seek clean, scientifically formulated personal care products that align with their menstrual cycle, including those interested in skincare, vaginal health, and wellness supplementation.
Features
- Organic‑cotton disposable and reusable period underwear, pads, liners, and tampons designed for comfort and sustainability.
- Phase‑specific care kits (Menstrual, Follicular, Ovulatory, Luteal) that bundle pads, heating patches, cramp‑relief roll‑ons, and skin‑supporting serums.
- pH‑balanced vaginal wipes and soothing gels formulated for sensitive skin, free from parabens and fragrance.
- Hydrogel mask with PDRN and collagen technology for skin regeneration, plus microcrystal PM serums targeting post‑menstrual glow.
- Hydrocolloid and microcrystal blemish patches delivering targeted acne treatment and post‑blemish brightening.
- Hormone‑balance and wellness supplements formulated to support menstrual health and overall well‑being.
- AI‑driven Cycle Care Quiz that matches users to personalized product recommendations based on reported symptoms.
- Subscription & rewards program that provides automatic replenishment, discounts, and loyalty points for repeat purchases.