PropIQ provides an AI platform that analyzes home, life, and financial signals to identify existing customers likely to need new loan products. The platform surfaces actionable intent signals, enabling financial institutions to deliver timely, personalized outreach to deepen customer relationships. This targeted engagement strategy increases loan conversion rates and drives portfolio growth through relevant customer interactions.
Funding
$150K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Financial institutions often rely on static customer data and periodic outreach, which fails to capture timely life events that indicate a borrower’s readiness for a new loan. This results in missed cross‑sell opportunities, low conversion rates, and inefficient use of marketing resources.
Solution
PropIQ delivers an AI‑driven platform that continuously ingests home, life and financial signals from a lender’s existing customer base. Proprietary machine‑learning models score each customer for loan‑ready intent and surface actionable signals in real time. The platform pushes these signals into the lender’s CRM or marketing stack via secure APIs, where automated workflows trigger personalized outreach across email, SMS, direct mail and digital ads. Dynamic creative—such as property photos, renovation mock‑ups, and customized payment estimates—aligns offers with the borrower’s current situation, increasing relevance and response rates. A web‑based dashboard lets loan officers monitor intent scores, campaign performance, and pipeline impact, enabling data‑driven decision making and higher loan volume.
Target Audience
The primary customers are relationship‑driven lenders—credit unions, community banks, mortgage lenders, and loan officers—who seek to increase cross‑sell conversions within their existing member base.
Features
- Real‑time detection of life and property events (e.g., job change, rising equity, refinance triggers) using proprietary ML models
- Intent scoring engine that ranks customers by likelihood to act on a loan offer
- Secure API and one‑click connectors for major CRMs (Salesforce, HubSpot) plus CSV bulk upload support
- Automated, multi‑channel workflow engine that delivers personalized messages via email, SMS/voice, direct mail and programmatic ads
- Dynamic content generation (property images, before/after visualizations, payment/value estimates) tailored to each borrower’s profile
- Interactive dashboard with intent heatmaps, campaign analytics, and ROI tracking
- Role‑based access controls and end‑to‑end encryption to meet banking data‑security standards