This company offers a clothing rental service, providing access to a rotating wardrobe of styles without the commitment of buying. Users can rent clothes for a period of time, then return them, promoting sustainable consumption and diverse fashion choices.
Funding
Funding not disclosed
Founders
Product
Problem
Consumers often feel pressured to constantly buy new clothes to keep up with trends, leading to overcrowded closets and financial strain. The fashion industry's linear "take-make-dispose" model contributes significantly to environmental waste and pollution. Many individuals desire access to luxury and designer clothing but find the high purchase prices prohibitive.
Solution
Prête offers a clothing rental service that provides access to luxury and contemporary fashion without the need for ownership. Users can rent clothing and accessories for a set period, ranging from a day to a week or longer, and then return the items. This model promotes sustainable consumption by extending the lifespan of garments and reducing textile waste. Prête offers a rotating wardrobe of designer pieces, allowing customers to experiment with different styles and brands without the financial burden of buying. The service handles cleaning and maintenance, ensuring items are ready for the next rental.
Target Audience
Prête targets fashion-conscious women who want access to designer clothing and accessories without the commitment of buying, and who are interested in more sustainable consumption practices.
Features
- Wide selection of women's prêt-à-porter and accessories from luxury and contemporary brands.
- Rental periods ranging from one day to customized durations.
- Express delivery options available within Paris and its inner suburbs.
- Option for showroom appointments for trying on items before renting.
- Professional cleaning included after each rental.
- Online platform with filtering options for color, material, product type, and size.