Influencer marketing and creator platforms face challenges in efficiently onboarding and verifying creators, as well as accessing real-time data from numerous social media platforms. The complexity of managing multiple platform APIs and ensuring data privacy compliance adds to these difficulties.

Phyllo offers a unified API that streamlines the process of onboarding verified creators and accessing their data from over 100 social media platforms. This infrastructure simplifies data collection, normalizes data formats, and provides tools for performance tracking, enabling businesses to focus on product development and strategic initiatives. Phyllo's API abstracts away the complexities of individual social media platform APIs, providing a single point of integration for accessing identity, engagement, and income data. The platform also offers features for social media screening, allowing for brand safety and compliance.

Unified API for accessing data from over 100 social media platforms

Tools for finding and onboarding verified influencers

Identity API to verify a creator's identity and return unique information

Engagement API to provide data about a creator’s content and their reputation

Income API to provide income and transaction-level data from creator platforms

Publish API to allow users to publish content directly from an app to the source platform

Linkage API to invite creators to connect their accounts and monitor their metrics

Social media screening to flag risky content

Normalized data formats for simplified data processing

Integrations across iOS, React Native, Android, Flutter, and Web

Phyllo primarily serves influencer marketing and creator SaaS companies, recruitment firms, and financial services providers seeking to leverage creator data for various applications, including onboarding, performance tracking, social screening, and income verification.