Persona provides AI‑moderated qualitative research, enabling companies to run interviews across languages and time zones and receive high‑quality insights within hours. Their platform automates recruitment, conducts the interview, and extracts deep findings, then transforms each study into an interactive customer simulation that can be queried indefinitely. This speeds up churn analysis, product feedback, and user research while maintaining the depth of human conversation.
Funding
Funding not disclosed
Founders
Product
Problem
Companies often struggle to conduct qualitative research quickly across multiple languages and time zones, relying on manual recruitment, human moderators, and lengthy transcription processes that delay insight delivery.
Solution
Persona offers an AI‑moderated interview platform that automates participant recruitment, conducts the conversation in the respondent’s language, and extracts actionable insights in real time. The system records and transcribes each interview, then applies natural‑language processing to generate structured findings and a reusable “customer simulation” that can be queried for ongoing product and UX decisions. By handling moderation and analysis automatically, Persona reduces study turnaround from weeks to hours while maintaining depth comparable to human‑led research. The platform supports a variety of study types, including churn analysis, deep‑dive investigations, and concept testing, enabling teams to iterate faster on product strategy.
Target Audience
Primary users are product managers, UX researchers, and marketing teams that need rapid, high‑quality qualitative insights from diverse customer segments.
Features
- Automated participant sourcing across global panels with language matching
- AI‑driven moderator that asks follow‑up questions and probes responses in real time
- Multilingual interview capability with automatic translation and transcription
- Instant insight extraction using NLP to produce summaries, themes, and sentiment scores
- Creation of a searchable customer simulation that preserves interview data for indefinite querying
- Dashboard for exporting findings and integrating results into product or UX workflows