Paloma provides an automated platform for ecommerce businesses to conduct sales directly through Instagram's messaging channels, utilizing real-time claim tracking and secure checkout processes. This solution addresses the inefficiencies of traditional online sales by enabling instant transactions and streamlined order fulfillment, resulting in increased sales and improved customer engagement.
Funding
$5.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
LFounders
Product
Problem
E-commerce businesses selling on Instagram often struggle with inefficient sales processes due to the limitations of conducting transactions through comments, direct messages, and external payment platforms. This can lead to lost sales, time-consuming manual order management, and a fragmented customer experience.
Solution
Paloma provides an automated e-commerce platform designed to streamline sales directly through Instagram's messaging channels. The platform enables real-time claim and bid tracking, automated invoicing, and secure checkout processes within Instagram. By integrating inventory management, order fulfillment, and payment processing, Paloma eliminates the need for external websites or manual coordination. This allows businesses to provide a seamless shopping experience, reduce administrative overhead, and increase sales conversion rates.
Target Audience
Paloma primarily targets e-commerce businesses and individual sellers who conduct sales through Instagram Live, Stories, Feeds, and DMs, particularly those dealing with high volumes of unique items.
Features
- Automated claim and bid tracking for Instagram Live, Story, Feed, and DM sales
- Real-time inventory management with bulk upload capabilities and unique code generation for each item
- Secure checkout process supporting major credit cards, Apple Pay, Google Pay, and payment plans like Affirm, Afterpay, and Klarna via Stripe integration
- Automated invoice generation and payment reminders sent directly to customers via Instagram DMs
- Direct integration with Shippo for streamlined shipping label creation and tracking updates
- Customizable shipping rules, including flat rates, tiered pricing based on cart size, and free shipping minimums
- Detailed sales analytics and reporting dashboard to monitor performance and manage taxes
- Customer blocking feature to prevent claims from specific users
- Tagged listings feature to create and cart items instantly by tagging customers in comments or DMs