Ostrich offers a college marketing solution that utilizes gamification and behavioral science to engage students and promote financial literacy, helping community financial institutions acquire lifelong members. By providing targeted incentives and rewards throughout the college experience, Ostrich enhances product utilization and fosters better financial habits among students.
Funding
Funding not disclosed
Founders
Product
Problem
Community financial institutions face challenges in acquiring and retaining young adult members, particularly college students, who often lack financial literacy and are not effectively engaged through traditional marketing methods. This results in missed opportunities to establish long-term relationships and cross-sell financial products during a crucial stage of life.
Solution
Ostrich provides a college marketing solution designed to help community financial institutions acquire lifelong members by engaging students and promoting financial literacy through gamification and behavioral science. The platform leverages the four-year college experience to convert students into loyal customers by offering targeted incentives and rewards for campus engagement and product utilization. Ostrich enables financial institutions to market the right offers at the right time, ensuring students graduate with a full suite of financial products and a strong relationship with the institution. The automated financial wellness platform integrates seamlessly with existing websites and mobile apps, providing personalized member insights, automated cross-selling, and real-time tracking of engagement and ROI.
Target Audience
Ostrich primarily targets community financial institutions, including credit unions and banks, seeking to acquire and retain college students as lifelong members through enhanced financial literacy and product engagement.
Features
- Personalized financial wellness tool to guide members toward better financial decisions
- Automated cross-selling with smart, targeted offers for loans, credit cards, and deposit accounts
- Seamless integration with existing websites and mobile apps via iframe code or hosted version
- Proprietary financial health scoring system based on thousands of data points
- Real-time tracking and ROI dashboard with insights on member behavior, conversions, and financial health progress
- Smart Incentives system that analyzes conversion rates to recommend the most effective incentives
- Automated email and SMS outreach through integration with Twilio and SendGrid
- Customizable branding with logo and brand colors