Norms provides clinically proven, maximum-strength over-the-counter hemorrhoid treatments designed for easy and discreet self-care. Their product system simplifies symptom relief with medicated wipes, sprays, and creams, including portable options for on-the-go use.
Funding
Funding not disclosed
Founders
Product
Problem
Hemorrhoids are a common condition that affects a significant portion of the adult population, often leading to discomfort and pain. Traditional treatments can be perceived as inconvenient, embarrassing, or overly complicated, discouraging individuals from seeking effective relief.
Solution
Norms offers a line of clinically proven, maximum-strength hemorrhoid treatments designed for ease of use and discreet application. The product system is structured around a clear, step-by-step program to simplify self-care during flare-ups. By combining effective formulations with approachable design and educational resources, Norms aims to normalize the treatment of common, stigmatized health conditions. The product range includes medicated wipes, a spray, and creams, available in formats suitable for both home use and on-the-go convenience.
Target Audience
Individuals experiencing symptoms of hemorrhoids seeking effective, convenient, and discreet self-care solutions. This includes those who prefer direct-to-consumer purchasing and value clear guidance on treatment protocols.
Features
- Maximum-strength OTC formulations for rapid symptom relief.
- Medicated Wipes: Infused with Witch Hazel and Aloe for cleansing, cooling, and soothing irritation.
- Hemorrhoid Spray: Features a no-touch application system with Phenylephrine HCl to reduce swelling and Witch Hazel/Aloe for numbing and cooling.
- Hemorrhoid Cream: Contains Lidocaine (5%) for numbing, Phenylephrine HCl for swelling reduction, Glycerin for protection, and Aloe for soothing.
- "Roadies" product line offers individually wrapped, portable versions of wipes and creams for discreet, on-the-go use.
- "The Full Norms Treatment" bundle provides a curated 10-day relief plan combining multiple products.
- Products are formulated without parabens, fragrances, phthalates, and chemical binders, and are hypoallergenic and dermatologist-tested.
- Educational resources, including a blog ("Hemmies 101") and a quiz, are available to guide users on symptom identification and treatment.