Noise provides a cloud‑based marketplace where brands commission short‑form video UGC from vetted creators on TikTok, Instagram and YouTube using customizable playbooks. The platform operates on a pay‑per‑view CPM model with real‑time view verification, brand‑safety controls and analytics dashboards, enabling marketers to scale authentic content without upfront production costs.
Funding
Funding not disclosed
Founders
Product
Problem
Brands struggle to produce large volumes of authentic user‑generated content (UGC) at a reasonable cost. Traditional influencer deals are expensive and slow to manage, while paid ads lack the grassroots credibility that UGC provides, making it difficult to scale genuine social‑media engagement.
Solution
Noise offers a cloud‑based marketplace that lets marketers commission short‑form video posts from a global pool of on‑demand UGC creators. Brands define “playbooks” – step‑by‑step content templates – and set a price‑per‑thousand‑views (CPM) along with a monthly budget. Creators execute the playbooks on platforms such as TikTok, Instagram, and YouTube, and the platform delivers real‑time view counts and verification metrics. Brands are billed only for the actual views generated, with no upfront fees or long‑term contracts. An integrated brand‑safety workflow lets marketers approve guidelines, strike non‑compliant posts, and receive refunds when necessary. The system provides analytics dashboards that track performance, cost‑per‑action, and conversion lift, enabling marketers to optimize spend on the fly.
Target Audience
The platform is aimed at consumer brands, e‑commerce retailers, and performance‑marketing teams that need scalable, cost‑effective UGC campaigns across TikTok, Instagram, and YouTube.
Features
- Playbook builder with pre‑made viral templates for hook + demo, text‑over‑video, slideshows, and custom concepts
- Pay‑per‑view pricing model (adjustable CPM and budget) with automatic billing only for delivered views
- Unlimited access to vetted creators in the US, UK, Canada, and Australia, each able to post multiple times per day
- Real‑time analytics dashboard showing view counts, verification status, and performance KPIs
- Brand‑safety controls: guideline upload, post‑approval workflow, strike‑and‑refund mechanism for non‑compliant content
- One‑click campaign launch (≈5 minutes) with no brand‑side content production required
- View verification system that confirms platform‑level delivery and prevents fraudulent impressions