VYE offers a tobacco-free oral nicotine mist for discreet and rapid nicotine delivery. Its proprietary under-the-tongue spray mechanism provides quick satisfaction with a simple, portable design.
Funding
Funding not disclosed
Founders
Product
Problem
Adult nicotine consumers often seek alternatives to traditional tobacco products like vapes and pouches that offer discretion and a lower perceived impact. Existing options can be conspicuous or involve complex usage rituals, leading to a suboptimal user experience.
Solution
VYE provides a fast-acting, tobacco-free oral mist designed for discreet nicotine delivery. The product utilizes a proprietary sprayer mechanism that dispenses a mist under the tongue, offering rapid absorption and satisfaction. Its formulation emphasizes simple, food-grade ingredients, positioning it as a cleaner alternative for adults transitioning away from traditional tobacco. The device's compact and sleek design ensures portability and ease of use in various settings. VYE aims to accelerate the shift from tobacco by offering a more convenient and less intrusive nicotine experience.
Target Audience
The primary target audience consists of adult nicotine consumers, aged 21 and over, who currently use tobacco or nicotine products and are seeking discreet, lower-impact alternatives.
Features
- Tobacco-free nicotine oral mist formulation for rapid absorption.
- Discreet delivery mechanism via under-the-tongue spray.
- Minimalist, portable sprayer design with integrated child-safety features.
- Available in multiple flavor profiles: Mint, Cinnamon, Berry, and Unflavored.
- Utilizes food-grade ingredients in its formulation.
- Designed for quick satisfaction with a 15-minute adjustment period.