Movig connects brands with a global database of vetted User-Generated Content (UGC) creators for social media campaigns. The platform offers a self-service discovery tool and managed services to streamline creator sourcing, contracting, and content delivery. This service helps businesses scale content production, increase engagement, and improve Return on Ad Spend (ROAS) across paid and organic social channels.
Funding
$150K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Brands often struggle to source high-quality, authentic user-generated content (UGC) at scale, leading to inefficient campaign management and reduced engagement on social media platforms. The process of finding, vetting, and managing content creators can be time-consuming and resource-intensive, hindering brands from maximizing their return on ad spend.
Solution
Movig offers a platform that connects brands with a curated network of vetted UGC creators, streamlining the discovery and management of tailored content campaigns. The platform provides tools to browse creator profiles using filters, connect with them directly, and manage campaigns from end to end. Movig also offers managed services, where they handle targeted creator searches, end-to-end management, and customization based on campaign requirements. By simplifying the creator sourcing process and providing comprehensive campaign management, Movig helps brands enhance their social media performance, increase engagement, and improve return on ad spend.
Target Audience
Movig primarily targets marketers, businesses, and brands, particularly startups and small to medium-sized DTC brands, looking to enhance their social media presence with authentic UGC.
Features
- Access to a network of over 6,000 vetted UGC creators specializing in various content formats (videos, photos, product reviews).
- Advanced filtering options to search creators based on location, age, content specialty, and channel focus (Meta, TikTok, YouTube, Amazon, Shopify).
- Direct connection with creators via verified email addresses.
- Managed services option for targeted creator search, campaign management, and content finalization.
- Tools to generate channel-specific assets optimized for Instagram and TikTok ads.
- Streamlined workflow for content review, approval, and creator payments.