Website tags are critical for digital marketing, but when they fail, marketing departments and website developers may not be immediately aware, leading to missed insights and reduced marketing ROI. Existing tag auditing solutions often rely on simulated scenarios and may not detect new problems as they arise in real-time.

Monita is an observability platform that monitors website tags in real-time to ensure reliable data transmission. The platform uses machine learning for anomaly detection, providing immediate alerts for any tag failures or anomalies. Monita offers complete visibility over every tag fired, broken down by device, browser, and OS. By proactively observing all tags, Monita intelligently alerts users when issues are detected, reducing tag downtime and ensuring stable ad operations.

Real-time monitoring of website tags

Machine learning-powered anomaly detection

Email and Slack notifications for tag failures

Rule builder for custom event validation using "if-this-then-that" logic

Visibility into tag executions broken down by device, browser, and OS

Integrations with Adobe Experience Platform, Tealium iQ Tag Management, Slack, Google BigQuery, and Google Tag Manager

Monita is built for startups and enterprises that rely on website tags for digital marketing, including marketing departments and website developers.

Monita offers a tiered pricing model, including a free plan and paid plans ("Pro" and "Team") with increasing event volume and features. The "Pro" plan is priced at $99 per month (billed monthly) or $89 per month (billed annually) for 1 million events per month.