Mobly provides an event marketing platform designed for Go-to-Market teams to optimize in-person interactions. The platform offers universal lead capture capabilities that use AI to instantly structure and enrich raw data from various sources like badges and business cards. This streamlined process ensures immediate data integrity and seamless CRM integration, allowing teams to track event ROI and execute timely follow-ups.
Funding
$7.2M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
EVJCFounders
Product
Problem
Event leads are often captured using disparate methods, leading to delays in processing, inconsistent data quality, and lost opportunities for timely follow-up. Manual data entry and reliance on physical business cards or badge scanners further exacerbate these issues, hindering sales and marketing teams from effectively engaging with potential customers.
Solution
Mobly is a mobile lead capture and event marketing platform designed to streamline the process of capturing, enriching, and acting upon event leads. The platform enables users to scan badges or business cards, instantly converting them into enriched, actionable leads with data from over 20 sources. By integrating directly with CRM and marketing automation platforms, Mobly ensures seamless data flow, enabling sales teams to engage with leads in real-time and marketing teams to track event ROI effectively. Mobly eliminates manual processes, reduces follow-up times, and provides comprehensive visibility into the event funnel.
Target Audience
Mobly targets sales, marketing, and operations teams focused on improving lead capture, data quality, and ROI from events and in-person networking.
Features
- Mobile lead capture via badge scanning, business card scanning, or manual entry
- Real-time data enrichment from 20+ data partners, ensuring data accuracy and completeness
- Direct integration with leading CRM and marketing automation platforms, such as Salesforce, HubSpot, and Marketo
- Custom tagging and note-taking capabilities for personalized lead follow-up
- Voice memo capture for adding detailed context to lead profiles
- Event ROI tracking and reporting, providing visibility into event performance
- Human-led data verification to ensure data accuracy
- Offline functionality for lead capture in areas with poor connectivity